20 Of The Best Natural And Organic Makeup Brands
Have you read the ingredients on your makeup bottles lately?
Natural and organic makeup is a huge beauty trend for 2020 that truly makes a lasting difference to the environment.
Makeup artist Bryanna Angel explains why it’s important to think carefully about the makeup we use:
“Ethical beauty means nothing is paying the price for vanity. A clean conscience is clean beauty and feeling good is empowering to me! Check the ingredients, check the packaging, buy locally if possible and remember, knowledge is beautiful!”
Their hero product is definitely the lip balm and for good reason; it been around for years and it does a fabulous job moisturising the lips.
The tinted lip balms are a great intro to make up for tweens/early teens.
When you’ve graduated beyond tinted lip balm, we like the lip and cheek tints. A single product that has more than one use always gets a thumbs up from us.
The tints come in multiple shades to match multiple skin tones and leave you with a healthy-looking, natural glow.
If you are trying to perfect the no-makeup-makeup look, try their mascara for a more natural effect.
Danish-born, New York-based make-up artist Kirsten Kjaer Weis wanted to create a makeup range that didn’t irritate the skin; she is now regarded as a pioneer in organic, luxury makeup and skincare.
I love that the glamorous packaging is designed to be kept for a long time; just use the refills and avoid waste. Find the products at Cult Beauty.
Try the Dream State Lip Tint; a laid-back way to get a smudge of colour of your lips.
Stocked in the UK at Space NK, RMS Beauty was created ten years ago by passionate makeup artist Rose-Marie Swift (who invented the word ‘luminizer’ and was the first to create it as a product!)
She says: “Eventually the clean beauty industry will just become…the beauty industry”.
RMS Beauty have a huge range of chemical-free make-up that are formulated with raw, food-grade and organic ingredients in their natural state.
The blackest Vintage Cake Liner (above) can also be used as a matte eyeshadow.
Over 70% of the ingredients used in Inika products are certified organic and they are all clean and natural.
The Australian brand is registered with the UK Vegan Society and you’ll find a brilliant list of all the ingredients in their products on their website, so you can check them yourself – perfect if you suffer from allergies or sensitivities, are looking for makeup for teens or simply want to learn more about clean, organic, natural skincare.
Try the award-winning Bold Lash Vegan Mascara.
Green People have been pioneering natural and organic skin and body care since 1997 when founder Charlotte Vøhtz struggled to find products to alleviate her daughter’s skin allergies and eczema.
In 1999, Charlotte helped to develop industry standards with the Soil Association and still works tirelessly to promote natural, organic products.
The well-priced makeup range is suitable for sensitive skin (the certified organic Mascara for £16.50 has a cult following with women who suffer from dry and sensitive eyes.)
We particularly like the ‘just enough’ Age Defy Tinted moisturiser.
In 2002, herbal pharmacist Margo Marrone and husband Franco opened the first Organic Pharmacy on the King’s Road in London and since then the brand has exploded to include some of the most hardworking makeup on the shelf.
Try the ultra-fine Skin Perfecting Highlighter mousse; simply apply throughout the day and glow like you’ve been on holiday.
Graphic, packaging, a diverse range of shades and an exciting mission statement to “create products that are beauty rebels, effortlessly applied, flattering across skin tones, and enriched with beneficial skincare ingredients”, Kosas creates clean, cruelty-free, colourful products without any nasties.
The foundations are favourites in LA, where Kosas founder Sheena Yaitanes is based.
The blends of minerals and botanical oils create light-coverage products that are suitable for even the most sensitive skins.
The sensational Cream Blush in Tropic Equinox, can be used as a highlighter and bronzer in one…for that LA look in London!
Finding chemical-free makeup is a challenge, but Benecos follow the principles of “green chemistry”, using ingredients in their make-up range which are certified as natural and organic.
A men’s range of skincare is in development too. Whilst the packaging isn’t the most exciting to look at, Benecos create refillable options to reduce waste.
Use the Natural Compact Powder for a matte, polished look.
As one of Hollywood’s favourite red carpet makeup brands, Hourglass creates products that look sensational under the flashing lights…or just for day-to-day wear in London!
Hourglass is pledging to be a completely vegan brand by 2020 and their clean, non-toxic products are suitable for sensitive skins.
Use the glamorous-looking Ambient Lighting Blush Quad, described as “a collection of blushes that define the essential cheek wardrobe.” I didn’t know my cheeks had their own wardrobe!
Aster & Bay
I am a sucker for gorgeous packaging and Aster & Bay have definitely created some beautiful-looking products.
Much more importantly, their range of natural skincare is deeply rooted in using whole plant ingredients and inspired by the coastline around Scotland, where husband and wife owners Erin and Glen live and work.
This is not technically a make-up brand but we love the Lip Tint; a 100% organic, plant-based serum tinted with beetroot and hibiscus flower that can be used on both the lips and cheeks.
Based in Swabia (I had to look up where this is: southwestern Germany!), Dr Hauschka has been in business since 1935, making it one of the most well-established holistic, natural beauty brands.
In 1999, a makeup range was launched with a commitment to using only the best natural, nourishing ingredients.
Many of the Dr Hauschka products are vegan, including a brilliant makeup remover with sesame and sunflower oils and rose water-based components which you shake together to use.
These products are suitable for all skin types, even sensitive, and have a devoted celebrity following.
Try the Colour Correcting Powder which uses pistachio, apricot and vanilla to even out the complexion.
Described as ‘scientifically validated organic beauty’, this is one of our favourite skincare brands.
Unlike many skin and makeup brands, Antipodes (based in New Zealand) clearly display their ingredients on their packaging, along with the promise that their ingredients are fully certified as organic and traceable.
The makeup range isn’t huge but you must check out the glorious, juicy lipsticks in the most vibrant shades with New Zealand and South Pacific-inspired names.
We like the holiday vibes of the Piha Beach Tangerine Natural Lipstick.
The first bareMinerals product was the best-selling mineral foundation launched in 1995.
At the time it was revolutionary, but the brand is now widely available and mainstream because they know that mineral makeup is better for the skin; they continue to work hard to create clean products that are free of chemical sunscreen, plasticizers, parabens, palm oil and other nasties.
The Original SPF15 Mineral Foundation is available in a huge array of skin-loving shades.
Brother and sister team Sasha and Zac (an Olympian athlete!) established Ilia in 2011.
They developed an appreciation of homeopathy, well-being and clean-eating through their pioneering mother, and have stuck to their core values of avoiding ‘greenwashing’ and using only ingredients that perform.
Ilia Beauty is “mindful that not every natural ingredient is good for the skin, nor is every synthetic bad” which means they blend the best of both sources to create their cult makeup brand for sensitive skin.
‘Ilia’ is Zach’s Slavic middle name, and means ‘organic and healthy’ – how fitting for this Canadian brand that believes the time for clean beauty is now.
The Clean Liquid Liner is non-irritating and has a precise applicator tip making it perfect for doing a cat-eye.
Industry insiders and makeup artists love this mother and daughter–run brand.
Using minimal, recyclable packaging, this duo uses only plant and vegetable-based ingredients, making them all vegan-friendly.
Every product is mixed, poured, whisked and stirred by hand in Durham and although the product line is small, it is mighty.
Try the Brow Saver Kit; much loved by Stacey Solomon. This old Hollywood-inspired product uses soap to groom brows into fluffy, full styles or into a sleek, groomed look.
New brand on the clean-beauty blocks is US-based Saie (pronounced ‘say’), established in November 2019 by former Estée Lauder executive Laney Crowell and wellness influencer Geri Hirsch.
Devout clean skincare users, they have spotted a gap for high-performance, fashionable, natural makeup.
Their range has launched with a handful of products; the aim is to develop slowly using only the best ingredients that meet the brand’s rigorous ingredients standards.
They are working hard to debunk the myths and murkiness around clean beauty: “There is no clarity on what the difference between natural, organic, green and clean is, nor is there any education around ingredient regulations and what we should be looking out for.”
We are excited to see how this passionate brand pushes the boundaries of organic make-up. In the UK, find the products at GOOP.
If it’s complete organic goodness you need from your makeup, you’ll love Zuii Organic from Australia.
Using certified organic ingredients, Rose Beesey established the brand in the 90s, using real flowers, essential oils, vitamins and minerals which means the products are totally natural and smell rather fabulous as well.
The Certified Organic Lux Luminescent Foundation won the Natural Health International Beauty Award in 2019. It’s jam-packed full of organic, natural ingredients that sound good enough to eat.
The story behind Salty Girl is testament to turning adversities into triumphs: after being diagnosed in 2015 with Stage 3 Triple Negative Breast Cancer, at 36 years old and 32 weeks pregnant, founder Sarah turned to scarves and lipstick to regain her confidence.
Along with her sister Leah, she analysed the harmful chemicals in everything she consumed and soon started to develop natural, clean make-up products.
The growing range includes aloe-based foundations and 85% organic mascara.
The best-selling Ali Multi Stick gives a rosy, sheer colour to lips and cheeks.
Odylique means ‘power of nature’ and is fitting for a brand who only use natural ingredients and produce everything by hand in their Suffolk workshop.
Over 30 years ago, founder Margaret developed natural, synthetic and allergen-free skincare for sensitive skin and has continued to lead the way in using herbal medicine and aromatherapy in skincare solutions.
Their natural, mineral makeup range is certified by the Soil Association and each product uses a minimum of seven nourishing botanical ingredients.
The retro-looking Mineral Concealer is made using coconut oil, beeswax, marigold and other non-comedogenic, certified organic ingredients.
We asked Tash from The Kind Store why she loves this brand:
“Not only is it natural, vegan and organic, but their makeup is also refillable which is a massive bonus for the planet.
Less packaging, minimal plastic, less weight during transport and encouraging a refill economy.
The Zao range includes everything you need from foundation, mascara, eyeshadow and lipsticks in every shade possible so it’s suitable for all skin types.
You simply purchase the first item in a bamboo case and once empty, purchase a refill. You then swap out the old tray and put the new tray in the bamboo case. Genius!
With beauty packaging being one of the hardest items to recycle, I don’t want to create more waste by encouraging everyone to switch to natural and sustainably packaged products overnight, however, when your current make-up is finished, I urge you to switch to natural products, one item at a time.”
Start your collection with the vegan make-up brushes.
Vichy Dermablend has created a range of makeup for extremely sensitive skin which includes colour correctors and foundations that provide decent and long-lasting coverage.
Check out the Vichy website to see make-up artists share tricks to conceal acne and tattoos.
It was surprisingly hard to find an effective eye-makeup remover that’s also made with natural/organic ingredients but Pure Ananda have created a formulation that’s suitable for very sensitive eyes but also gets rid of stubborn mascara.
A little goes a long way so the bottle should last a while.
The Tin Feather natural makeup range was designed by makeup artist Kristen von Riesen and contains modern matte lip colours made with clean ingredients. Our favourite shade is ‘Volcanic’ – a deep burgundy wine with cool undertones.
A wonderfully moisturising lip balm made with cocoa butter, sea buckthorn fruit oil, buriti fruit oil and cocoa extract, it leaves nourished with just a hint of gloss.
What are your favourite natural and organic makeup brands/products?