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ABOUT US

The London Mother is a digital magazine dedicated to finding the best things for families to do, see and eat in London.

The London Mother was founded and is run by mother-of-two Mads Panchoo in London, England.

mads panchoo - editor of The London Mother

Born and bred in London, Mads started the website in 2006 after the birth of her first baby.

The London Mother Instagram is managed by Brazil-born and London resident for more than ten years, Kat Williams.

If it’s happening in London and it’s related to parents, families and/or children, we’re talking about it.

Over 100,000 people visit us every month for the lowdown on all things London, lifestyle and parenting.

We know that parents have interests outside of their children so we have a team of journalists, writers, education experts, doctors and midwives producing thoughtful and insightful articles on travel, shopping, work and money, fashion, wellness, toys, books and much, much more.

We have delivered successful media partnerships with a variety of brands including BuzzFeed, BBC London News, British Athletics, Channel 4, SKY News and Lord’s Cricket Ground.

Interested in talking to us about a collaboration? Contact us here.

THE LONDON MOTHER is published by SHOPBOXD Collective Limited of 12 Hatherley Road, Sidcup, United Kingdom, DA14 4BG. Registered in England and Wales under Company Number 08682557.

Want to know how we set up a thriving online magazine? Read here.