14 Of The Best Toy Shops In London -

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If you’re visiting from out of town and you have children in tow, make their day with a trip to one of the best toy shops in London.

Yes, it’s easier to just pick something up on Amazon, but there’s a joy to be found in letting your little ones take their time wandering around a toy store full of tightly packed shelves, toys carefully stacked at kid-level.

Many of London’s best toy shops are more than retail destinations; they are worlds for children to get lost in!

Have a budget and stick to it or you may find your luggage back home is seriously overweight!

LEGO Store

Address: 3 Swiss Ct, London W1D 6AP
Nearest Tube: Leicester Square

LEGO Group has overhauled its Leicester Square store to make it the brand’s largest in the world.

They want to blend physical and digital experiences so shoppers can immerse themselves in the famous LEGO brick, as well as create personalised products.

Some of the new innovations include:

The Brick Lab

A world-first retail experience that immerses you and your LEGO builds in an amazing virtual world.

Walls, floors, and ceilings are brought to life with light, sound, and music for a truly interactive build and play experience.

LEGO Expressions

Fun with LEGO Minifigures that mimic your facial expressions.

Personalisation Studio

Make a memento of their visit and reimagine yourself in LEGO form, either as a portrait from the Mosaic Maker or an iconic Minifigure from the LEGO Minifigure Factory.

Sylvanian Families (closing April 2023)

Address: 68 Mountgrove Road, Finsbury Park, London N5 2LT
Nearest Tube: Arsenal

If your kids are fans of Sylvanian Families (and if they’re not, they might be after a visit here), they’ll be in their element at the Sylvanian Families Shop in London.

For the past 30 years, this family-owned independent toy shop has been supporting collectors with the best range of Sylvanians to be found anywhere in Europe.

The store is small but perfectly formed and has over 450 product lines from Sylvanian Families.

No one knows Sylvanian Families better than them!

Just Williams Toys

Address: 106 Grove Vale, London, SE22 8DR
Nearest Train: East Dulwich

Just Williams is a family run toy shop with stores in East Dulwich and Beckenham.

They believe a toy shop should be an Aladdin’s cave where children can touch and feel the toys – a fun place to be.

Staff are dedicated and customer focused and happy to suggest toys based on your kids’ interests.

They stock popular brands such as Brio and LEGO along with the lesser-known but equally good Play La Vie, Glossy Dots Baby and Selfie Clothing Co.

Soup Dragon

Address: 27 Topsfield Parade, Tottenham Lane, London, N8 8PT
Nearest Train: Hornsey

Soup Dragon is packed full of fun traditional toys, pocket money treats, arts and crafts and lots more for kids aged 10 and under.

The first thing you see when you enter is a stand filled with small toys between 15p and £5 – perfect for keeping the budget down.

Kids will love Soup Dragon; it’s filled with toys from floor to ceiling and there’s something to suit every pocket money level.

They have great customer service and are happy to help you find the perfect present and to gift wrap it in their famous purple tissue paper and curling ribbon.

Think of it as an old-fashioned toy shop with modern twists.

Hamleys

Address: 196 Regent Street, London, W1B 5BT
Nearest Tube: Oxford Circus

Open since 1760, Hamleys is London’s oldest toy shop and was originally called Noah’s Ark.

Kids absolutely love it here as they can explore and play on seven wonderful floors of all the best toys and games.

There are often in-store events and activities to enjoy and even if you don’t buy anything, a trip to Hamleys is a must-have when you’re visiting the city with children.

When you’re in Hamleys, let your kids know that they’re in the biggest toy shop in London!

You can also find Hamleys at Westfield London, St Pancras and London Bridge.

Disney Store

Address: 350-352 Oxford Street, London W1C 1JH
Nearest Tube: Oxford Circus

If your kids are remotely interested in anything Disney, they will be in toy shop heaven at the Disney Store on Oxford Street.

Merchandise, toys and costumes combine with events like free animation workshops, movie screenings and more.

You can very easily spend a small fortune!

FAO Schwarz, Selfridges London

Address: 400 Oxford Street, London W1 1AB
Nearest Tube: Bond Street

Selfridges offer toys from the FAO Schwarz line plus dolls, plush toys, children’s technology and souvenirs.

They also sell brands including Playmobil, Lego, Steiff, Bunnies By The Bay, Schleich and Build-a-Bear.

The famous floor keyboard from the movie Big is there and, of course, it’s a toy shop but it’s a retail destination in its own right.

You could easily spend hours here!

There’s also an on-site cinema if need some downtime after all that toy-centric stimulation.

Ottie and the Bea

Address: 12 Old Dover Rd, Blackheath London, SE3 7BT
Nearest Train: Westcombe Park

Primarily a book shop but they also sell creative comics and traditional toys and colourful party goods.

Check their website and try and visit when they’re hosting an event.

Harrods Toy Kingdom

Address: 87–135 Brompton Road Knightsbridge London SW1X 7XL
Nearest Tube: Knightsbridge

Harrods is very much old-school luxury (they don’t have the fresh vibe somewhere as Selfridges does) but they do toys very, very well.

The Toy Kingdom is clean, and modern and has colour-coded rooms to make shopping easier.

Spend £10 or £10,000 – you can easily do both here.

There’s even a Toy Concierge if you have deep pockets, want something exclusive or have no idea what to get.

Join Mini Harrods to be notified of activities including storytelling, seasonal workshops and The Toy Detective experience.

Cachao Toys

Address: 452 Muswell Hill Broadway, Muswell Hill, London N10 1BS
Nearest Train: Alexandra Palace

Something of a local institution, the toys here have been specially selected to inspire kids to use their imagination and be creative.

You can order online and collect in-store if you’re short on time. They also sell some pretty cool balloons.

Benjamin Pollock

Address: 44 The Market, London WC2E 8RF
Nearest Tube: Covent Garden

Old-school in the best possible way, there may be toys and brands you’ve never heard of here but they may just become your kid’s new favourite.

The perfect place for kids who love the theatre.

QT Toys + Games

Address: 90 Northcote Road, London, SW11 6QN
Nearest Train: Clapham Junction

Family run since 1983, this London toy shop sells all manner of toys (both traditional and new) plus costumes, learning through play toys plus cards, slime, paddling pools and items suitable for babies.

Kids Stuff Toys

Address: Putney High Street, London, SW15 1TW
Nearest Tube: Putney Bridge

A 25-year-old family-run shop, they have seven stores in the UK so it’s worth checking their website to find your nearest shop.

They pride themselves on their extensive product knowledge and toys at competitive prices.

Snap Dragon

Address: 56 Turnham Green Terrace, Chiswick, London W4 1QP
Nearest Tube: Chiswick Park

Traditional toys in a friendly and welcoming space.

Toy shops in London offer a wide array of options for both locals and tourists.

From traditional toy stores to modern specialty shops, the city has something to cater to every child’s imagination.

Toy shops in London provide a fantastic opportunity for children and toy enthusiasts to explore, play, and indulge their imagination in a city that has long been synonymous with extraordinary play experiences.

Where do you think is the best toy store in London?