Japanese global apparel retailer UNIQLO set to host a special exhibition in London this coming September during London Fashion Week, for the first time.
Entitled The Art and Science of LifeWear: New Form Follows Function, the large-scale immersive, experiential event will showcase LifeWear from three perspectives, Art, Science and Craftsmanship in London, the first market to open outside of Japan almost 20 years ago.
LifeWear is clothing designed to make everyone’s life better. It is simple, high-quality, everyday clothing with a practical sense of beauty, Ingenious in detail, thought through with life’s needs in mind, and always evolving.
Presented in London’s iconic Somerset House, a unique part of the city’s creative and cultural scene, the exhibition will feature a series of engaging installations across themed zones demonstrating UNIQLO’s constant innovation, quality, value and sustainability.
Further to the products, function and innovation, UNIQLO is celebrating London Fashion Week with exclusive access to a new collaboration in partnership with NTS Radio, available at the pop-up store here at LifeWear Day.
NTS will hold two special late night events at Somerset House open to consumers across the Thursday 19th and Friday 20th September.
The exhibition is free to the public.
Read more at uniqlo.com/lifewearday.