Yes, those our two of our kids with Baby Spice. Let’s put things into context.

Children have an endearing habit where, the night before World Book Day, they casually inform you they're meant to be in fancy dress tomorrow.

I can't be the only one who's stumped when it comes to World Book Day costume ideas.

Just in time for blink-and-it-will-be-here World Book Day, Sainsbury’s has re-launched their children’s dress up costume collection – each inspired by a famous storybook or fairy tale character.

To celebrate the launch of the new range, we were invited to afternoon tea at the gorgeous Ham Yard Hotel with Emma Bunton.

New additions to the Sainsbury’s dressing up range includes Lewis Carroll’s Alice in Wonderland and J.K Rowling’s Harry Potter. The collection also includes staples like Cinderella, Baloo from The Jungle Book, Snow White and Peter Pan, as well as superheroes, princesses and the like.

Prices start at a purse friendly £11.

I kept my inner fan girl locked up (secretly wanted to scream BABY SPICE!!!!) and was all kinds of cool and calm while casually drinking my tea and scoffing my gluten and dairy free baked goods.

Emma was charming, friendly and totally unfazed by the kids climbing all over her and asking ridiculous questions.

She said: “My children have always loved reading and dressing up and we like to encourage it as much as possible. It’s a brilliant way for them to express themselves and allows them to let their imaginations soar and become their favourite literary heroes.”

World Book Day is a load of fun but finding an outfit the kids like isn’t easy. I tried but I am not about that craft life. If you are, check out these brilliant ideas from

I’ll be making things easy for myself and popping into my local Sainsbury’s – with the kids in tow of course – to pick something up.

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