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Squeezing dental appointments into precious school holiday time, then enduring the test of noisy children in a small, overheated waiting room – it’s little wonder parents put off their children’s check-ups, or skip them altogether.

But with child tooth decay on the rise in the UK and our diets packed with sugar like never before – our kids’ oral health is something we can no longer afford to neglect.

Luckily there’s a new player in town – Happy Kids Dental – and it wants to change perceptions about children’s dentistry.

It begins with convenience and comfort for parents – flexible appointment times, year-round; and complimentary coffee, refreshments and Wi-Fi on tap – then moves on to entertaining the children.

The practice has been specially designed to include large, toy- and tech-filled waiting zones for different age groups, with party entertainers regularly dropping by.

Next up: the treatment rooms.

Happy Kids Dental’s 15 bright, airy surgeries are absolutely packed with technology, without feeling overly clinical.

Equipment such as The Wand, a computerised pain-free anaesthetic, and the newest generation of digital, low-radiation X-ray, allow you to feel confident your child is receiving effective, yet minimally invasive, care.

And with TVs installed above the dentist chairs, kids can relax too as they catch their favourite show during treatment.

Last, but not least, is the Happy Kids Dental team – all specifically trained to engage, educate and encourage children to take control of their oral health.

While parents are kept in the loop with Happy Smile Plans, kids will be inspired to practice what they’ve learnt at home.

And because they can’t wait to come back to play at Happy Kids Dental, they’ll be forming their own, positive associations with dentistry, which should stay with them for life.

So if your family is too busy to brush or too frazzled to floss, why not take a tour of the practice to see just what a difference it could make?

Happy Kids Dental | 74-78 Seymour Place | Marylebone | London W1H 2EH