EVERYTHING YOU NEED TO KNOW ABOUT THE PINTEREST 100 FOR 2019
Are you familiar with the Pinterest 100?
Every month, more than 250 million people around the world visit Pinterest in search of new ideas to try. If an idea keeps getting more and more searches each month and that upward trajectory holds steady for 6+ months, Pinterest consider it a trend.
Pinterest is a huge search engine; over 175 billion ideas have been saved to 3 billion boards to-date. The Pinterest 100 represents the top trends people are thinking about trying in 2019 so if you’re looking for inspiration in the fields of
Kids + Parenting
Health + Wellness
Hobbies + Interests
Fashion (Men + Women’s)
Kids + Parenting
56% of parents on Pinterest say it is their go-to spot to learn about parenting ideas and products and 81% say they couldn’t live without it.
Rustic touches: Parents want a more lived in look and are adding a touch of rough and worn to their nursery. (Searches for rustic nursery ideas +136%)
Share the love: Toy-sharing subscriptions mean less waste, are kinder to the environment and your wallet and offer kids a steady supply of new distractions. (Searches for toy share subscriptions +313%)
For the record: Every inch and pound/kilo of the kids’ birth stats are being printed to hang in the nursery. (Searches for birth stats sign +315%)
Hunt and gather: Scavenger hunts bring the party to life, and help burn off all that sugar. (Searches for birthday scavenger hunt +302%)
Lost in the woods: Party themes include enchanted forests with toadstool chairs, indoor trees and fairy garlands. (Searches for enchanted forest party theme +238%)
Listen up: Parents are opting for audiobooks vs. screens to help children develop a love of reading (Searches for audio storytellers +126%)
Smart sleepers: Auto-rocking, white-noise-playing bassinets to help soothe babies off to sleep. (Searches for smart bassinets +851%)
Tiny house beds: Transitional toddler beds have a longer life cycle. (Searches for house frame floor beds +90%)
Messy no more: Stylish geometric patterns and shapes are making their way into the kid’s room. (Searches for geometric decor +1178%)
Breast pump fever: No chords, no bottles – mums want hands-free breast pumping on the go. (Searches for wireless breast pump +114%)
Over two times more travellers use Pinterest over online travel agencies.
Visiting less travelled islands (+179%) and surprise destinations (+192%) are hot as is small town and zero waste travel (up 276% and 74% respectively). Travelling by bike, bus and to Brazil is also popular.
Health and wellness
Self-care (+140% in searches) is the big theme in health and wellness for 2019—including new trends in eating, exercising and sleeping.
Bakuchiol, the natural, gentler alternative to retinol, is the clear-skin choice among skincare buffs (+275%) as is elderberry and its anti-inflammatory effects (searches for elderberry recipes +685%). Exercise wise it’s all about the band with searches for band workouts +1913%. Ginger oil, beeswax wraps, oat milk soap and sober living are also on the increase.
Hobbies and interests
People are turning their passions into profits—from candle-making to DJing to online tutoring with searches up 690%. Ceramic pottery, boat building, acrylic pour painting and urban decay photography are other ways people want to spend their free time.
Pinterest is great for party planning; invitations, decorations, food, drinks, cake, photo props, outfit inspiration—it’s all right there. You’ll even find new ways and reasons to celebrate (searches for mini moment celebrations +113%).
When it comes to celebrations, please want number cakes, garden weddings, moon gathering, smoke bomb photography, neon lights and doughnut décor.
Food + Drink
Food brings us all together around the table, around the world. And with 23 billion recipes and dining ideas to discover, Pinterest covers everything from breakfast to late-night snack attacks. 2019 brings new ideas in healthy, sustainable meals with unusual ingredients.
Is being ‘pegan’ (part paleo, part vegan) going to be the new diet of 2019? Other trends in food and drink include mushroom recipes, baking your own bread, oxtail recipes, foil pack dinners and chayote recipes.
We use Pinterest the most for ideas for the home; it’s an absolute treasure trove of information. Trends in home and décor include:
Painted floor tiles
Bold print wallpaper.
If you’re looking for ideas on how to decorate your home, these are a good place to start.
Fashion (men + women)
Our second most popular use of Pinterest is for fashion ideas; if you’ve an item of clothing you’re not how to wear or style, Pinterest is where you’ll find your solution.
Men’s trends include light washed denim (not our personal fave), sling bags, vintage watches and cropped/plaid trousers.
Women are looking for African print fashion, tortoise earrings, biker shorts, bamboo bags and statement trainers.
Anything visual works exceptionally well on Pinterest which could be why women from all different cultures, with all different skin tones use the platform to find new beauty ideas to try.
Going grey naturally continues to dominate with searches for going grey +879%. Lilac hair, liquid exfoliators, almond shaped powder dipped nails and statement lips will be big in 2019.
Will you be trying anything from the Pinterest 100? Follow THE LONDON MOTHER on Pinterest here.