Naif Baby Care

NAIF baby care range was founded in 2012 by two Dutchmen who, on becoming parents, found the mainstream baby care market filled with products made with cheap, synthetic ingredients like mineral oil, synthetic fragrances and parabens. 

Most parents try and avoid these on delicate skins as they are widely reported to irritate and potentially harm the skin. Like all good entrepreneurs, they followed the mantra – if it isn’t out there, I’ll make it myself and so Naif baby was born.

Each product was developed and tested by specialist formulators, dermatologists and parents. The range uses skin-nourishing natural ingredients like cottonseed oil, sweet almond oil, macadamia oil, avocado oil and chamomile to help keep your little one clean, happy and healthy.

The Naif baby range is made up of the following products:

Nourishing Shampoo
Cleansing Wash Gel
Softening Body Lotion
Nurturing Cream
Diaper Cream
Milky Bath Oil
Soothing Massage Oil
Swaddling Cloth
Gift Sets
Sun Care Line

We tried a couple of the products and as my kids have very dry skin (blame the hard London water) the Cleansing Gel allowed me to wash them without drying their skin out and the Softening Body Lotion left their skin nourished and hydrated.

Prices range from £8 to £12 and the Naif baby range is available from Boots (in store and online).

What's your go to baby skin care brand?

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