A recent NSPCC and O2 survey has revealed that less than a fifth of parents are having frequent chats with their children about staying safe online.

The survey of parents of 8-13 year olds found only 19% are frequently discussing the topic with their children and that just 17% of parents talk to their child about changing the location settings on the apps and sites they use, which could leave them vulnerable to being targeted by online abusers.

Actress, comedian and mother of one Catherine Tate has partnered with NSPCC and O2 and created a video especially for Share Aware to highlight that it’s just as important to teach children about online safety as offline safety.

Catherine said: “As a parent you teach your child how to cross the road and warn them about ‘stranger danger’ but it can be harder to know how to keep them safe online – especially when the speed with which new apps and games appear outwits even the best of us.

The NSPCC and O2’s Share Aware campaign is a bit of a life-saver because it helps parents get to grips with all that Snapchatting, Whatsapping, and video-chatting and it makes chatting about their life online easy.

It’s a simple guide on how to teach your child to stay safe online and it does all the hard work for you.”

The NSPCC and O2’s Share Aware campaign provides a range of advice and tools for parents to help them talk about and explore their child’s online world with them to enable them to agree boundaries and ways to manage any issues that may arise.

Resources for parents to support them to become experts in their child’s online world include a six-week icebreaker email series, conversation starters and help creating family agreements all available at

What do you do to help your kids stay safe in the digital world?