Using Digital For Good With Video Fundraising

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According to an article on in August 2016, the average UK adult spends nearly nine hours a day on media and communication - that's more time than we spend sleeping!

Worldwide, we spend over 5 billion hours watching videos (probably of cats) on YouTube and over 100 million hours watching videos on Facebook each and every day.

But can we use digital technology and social media for good?

Digital technology does a brilliant job in raising awareness of charitable causes – remember the ice bucket challenge? 

Social media engages potential supporters and generates much-needed funds as charities are able to reach a bigger audience in a quicker and wider way.

New charitable giving platform We Give It UK wants to change the way we give to charity. They have created a free video fundraising platform which transforms the time you spend watching a quick video on your smartphone or computer into a real cash donation for the charity of your choice.

A company sponsors each video meaning each video watched results in the sponsor making a donation to one of the charities listed on the website. It doesn’t cost you a penny – instead of (or should we say as well as) supporting charities with money, you can now give a few seconds of your time and turn that into cold, hard cash. Wherever you are in the world, you can use to raise money.

We Give It UK has almost 20 charities signed up (for free) to the platform and you can decide which of the following genres you wish to support:

  • Animals
  • Children
  • International
  • Community
  • Health
  • Education

With the We Give It UK app installed on your phone, you don’t need to feel guilty about spending too much time lying in bed scrolling through your Facebook or Instagram feed, take a regular break – watch a video, raise some money for charity – and get back to stalking your favourite insta-celebrity.

Download the We Give It UK app below