The British Museum and Samsung have reopened the award-winning Samsung Digital Discovery Centre (SDDC) after a significant upgrade, and have announced an ambitious new digital learning programme that brings together the world of museums with the world of technology.

The SDDC itself, which is based at the Museum in Bloomsbury, provides a state-of-the-art technological hub for children and young people to learn about and interact with the British Museum’s collection.

Ahead of the refit, the SDDC welcomed its highest ever number of visitors, with 25,000 school children and families using the Centre in 2018/19.

British Museum Samsung Digital Discovery Centre
©Josh Redman

Since it opened, 150,000 people have visited the space to take part in a wide variety of activities such as workshops, family drop-ins, and facilitated school visits. This major refit sees improvements to the user experience to cater for the growing number of visitors, as well as a full upgrade in the Samsung technology available. This will include the Samsung Flip, E-boards and the latest range of Galaxy Smartphones, tablets and smartwatches.

Over the past 10 years, the SDDC has provided the largest programme of digital learning activities in any UK museum. It continues to demonstrate the highest levels of audience satisfaction, with 95% of families surveyed in 2017–18 stating they found the sessions ‘good’ or ‘very good’, and that 96% of teachers said they would recommend the SDDC to a colleague and would bring a student group to the SDDC again.

Thanks to Samsung’s generous support, expertise and technology, the SDDC schools and family programmes have transformed the Museum’s digital learning provision into a world-class, sector leading and award-winning programme.


More info here.


01 Oct 2019 - 01 Oct 2020


10:00 am - 5:00 pm


British Museum
Great Russell Street, London WC1B 3DG

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