THE LONDON MOTHER is a website that offers optional business listings for a monthly or yearly fee (“Listings”).

We may change the terms or conditions applicable to the Listings from time to time. Any new or renewed Listings will be subject to the terms and conditions active at that time and displayed when you sign up for the Listings. We may also make such changes with respect to current Listings. In that case, we will provide you with notice by email of the changes and when those changes take effect.

Responsibility for Your Content

You alone are responsible for your Listing content, and once published, it cannot always be withdrawn. You assume all risks associated with your Content, including anyone’s reliance on its quality, accuracy, or reliability. You represent that you own, or have the necessary permissions to use and authorise the use of your Content as described herein. You may not imply that Your Content is in any way sponsored or endorsed by THE LONDON MOTHER.

You may expose yourself to liability if, for example, your Content contains material that is false, intentionally misleading, or defamatory; violates any third-party right, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; contains material that is unlawful, including illegal hate speech or pornography; exploits or otherwise harms young people; or violates or advocates the violation of any law or regulation.

Our Right to Use Your Content

We may use your Content in a number of different ways, including publicly displaying it, reformatting it, incorporating it into advertisements and other works, creating derivative works from it, promoting it, and distributing it. As such, you hereby irrevocably grant us world-wide, perpetual, non-exclusive, royalty-free, assignable, transferable rights to use your Content for any purpose. Finally, you irrevocably waive, and cause to be waived, against THE LONDON MOTHER and its users any claims and assertions of moral rights or attribution with respect to your Content. By “use” we mean use, copy, publicly perform and display, reproduce, distribute, modify, translate, remove, analyse, commercialise, and prepare derivative works of your Content.


You agree to indemnify, defend, and hold THE LONDON MOTHER harmless, including costs, liabilities and legal fees, from any claim or demand made by any third party arising out of or relating to (i) your access to or use of the Site, (ii) your violation of the Terms, (iii) any products or services purchased or obtained by you in connection with the Site, or (iv) the infringement by you, or any third party using your account, of any intellectual property or other right of any person or entity. THE LONDON MOTHER reserves the right, at your expense, to assume the exclusive defence and control of any matter for which you are required to indemnify us and you agree to cooperate with our defence of these claims. You agree not to settle any such matter without the prior written consent of THE LONDON MOTHER. THE LONDON MOTHER will use reasonable efforts to notify you of any such claim, action or proceeding upon becoming aware of it.

Other Limitations

Listings cannot be transferred. All listings are subject to THE LONDON MOTHER’s discretion. THE LONDON MOTHER reserves the right to accept, refuse, or cancel your Listing at any time in its sole discretion. If THE LONDON MOTHER cancels your Listing, you will receive a refund of your fee on a pro rata basis calculated from the end of the month during which your listing was cancelled.

Why hasn’t my listing been published yet?

All submissions and edits are moderated by our editors to maintain quality and consistency. It usually takes one business day for moderation, although in peak times it can take up to five days. We personally check each listing to maintain the quality, editorial style, and consistency on our site and make grammar/spelling edits if necessary. This provides a better experience for the reader, makes sure your business is represented in the best light, and keeps the site to the high standard that our users expect from THE LONDON MOTHER.

How should I list my business?

Please use the template provided and please note the following advice:

  • The title of your directory listing must be the official name of your business
  • Use the third person (it or they, not I/we/our)
  • Do not include pricing details that may become outdated
  • No hyperbole or claims that can’t be proven
  • Let our readers know what is unique about your business, providing both a concise overview and the highlights that make your business stand out

Each listing is for one category and one region. If you would like to make your listing featured, buy banner ads in our Directory, or bulk upload listings please contact us.

After purchasing your Directory listing you will receive an Order Confirmed email, which acts as your receipt.

Can I pause my listing?

No. Please cancel your listing and purchase a new listing in the future.

How do I make changes to a listing?

Please contact us.

Can I schedule a start or end date to a directory listing?

No. A listing begins when it is paid for and ends immediately when it is cancelled by logging in to your account and clicking cancel.

How do I manage my account?

You can view and manage your listing subscription from your Customer Account. After signing in, click My account, and then Subscriptions. All subscriptions are listed in the Subscriptions section. You can click a subscription to view its details, including:

  • Order date
  • Price
  • Order history
  • Saved billing and shipping information

Is it safe to use my credit card?

Our site is secure. When you place an order online we collect personal information so that we can fulfil your order. Your payment details are handled by Stripe Payments, Paypal or Apple Pay which are all completely separate to our business. We are only notified when you have paid. Stripe Payments use Secure Sockets Layer (SSL) technology to protect the security of your payment information. SSL is an encrypted link between your web server and a browser. It ensures that all data passed between the web server and browsers remain private.

Can you provide statistics on my listing, such as the number of views or click-throughs it has received?

We do not currently provide statistics on directory listings, but you can provide us with a custom tracking URL (for your website address) which will enable you to track stats on your own.

Can I be listed for free/on a trial basis?

No. We do not currently offer free directory listings.