Black Friday 2019: Our Guide To The Best Deals
For a retail tradition that only made it to the UK in 2010, Black Friday has already become an undeniable phenomenon.
Deal-lovers rejoice as the unofficial start to the Christmas shopping season starts with a myriad of discounts.
Break out the credit card – we’re here to help navigate the hottest deals this year.
The scoop on Black Friday
Originating as an American tradition in which stores cut prices drastically to lure shoppers on the day after the Thanksgiving holiday, Black Friday only became a hot shopping day in Britain when Amazon extended its deals across the pond.
The concept didn’t take long to catch on, and local retailers stepped up their discounts to compete.
While Black Friday is officially celebrated on November 29th this year, many shops try to get a step ahead of their competition by offering deals now.
Homebodies don’t have to miss out. Black Friday deals have extended their online presence, and while some retailers only offer their best deals in-store, many great deals can be found with a few clicks.
Last year, London’s biggest deals were unsurprisingly focused on electronics, and we can expect more of the same.
Here are some of the deals to keep an eye on.
Hours: Monday – Saturday: 10am – 8pm
Sunday: 11:30am – 6pm
Liberty London tends to follow the trend of designer retailers officially snubbing Black Friday, while quietly offering a substantial discount.
Last year’s The Event Before Christmas reduced all items, both in-store and online, by 20-30%.
The event lasted for five full days, and loyalty members enjoyed double purchase points.
Beauty deals we’ll be on the lookout for include Veronique Gabai’s Cap D’Antibes Eau de Parfum, Chantecaille’s Just Skin Anti-Smog Tinted Moisturiser, and Votary’s Cleansing Oil.
Fashion lovers will want to head straight for Isabel Marant Étoile’s Ned Fair Isle Knitted Wool Jumper or JW Anderson Mini Anchor Logo Leather Cross-Body Bag.
With deals extended storewide, we may even pick up a gift or two!
Hours: Monday – Friday: 10am – 10pm
Saturday: 9:30am – 9pm
Sunday: 11:30am – 6pm
As another retailer that doesn’t officially offer Black Friday deals, Selfridges markets a ‘Christmas Comes Early’ sale that is conveniently offered on Black Friday.
Last year’s event brought an 8% bump in sales, so shoppers can expect more of the same.
Selfridges emphasized convenience, with online sales matching those at their Oxford Street flagship store.
Last year’s sales offered 20% off fashion, jewellery and home accessories, and 10% off beauty, watches, wine, and tech deals.
We’ll also be on the lookout for those items rarely discounted, such as the LARQ self-cleaning water bottle.
Hours Daily: 10am – 8pm
Harvey Nichols jumped right on the Black Friday train and has become a can’t miss stop.
Offering some of the deepest discounts in London, Harvey Nichols gets one of our first looks.
Based on 2018’s Black Friday event, shoppers can expect discounts of up to 25% off all fashion, and 10% off beauty products.
We’ll waste no time heading for Proenza Schouler’s lace-up off-white leather ankle boots and Wandler’s Georgia brown leather top handle bag.
Hours: Monday -Saturday: 9:30am – 8pm
Sunday: 12pm – 6pm
John Lewis promises some of the best Black Friday deals, not only offering their own deep discounts but also maintaining their Never Knowingly Undersold policy, shoppers are guaranteed a fantastic price.
Last year’s Black Friday sale gave John Lewis a sales boost of over 7%, so shoppers can expect more big deals.
Last year’s sales event began the weekend prior to Black Friday and continued through Cyber Monday.
Hours: Monday – Friday: 9am – 10pm
Saturday: 9am – 9pm
Sunday: 12pm – 6pm
Marks and Spencer is another retailer that doesn’t officially take part in Black Friday while offering extraordinary discounts at the same time.
While details haven’t been released yet, we have our eyes on Autograph’s Fit and Flare Midi skirt and M&S Collection’s leather crossbody bag.
No shopping trip to M&S is complete without grabbing a jumper, and Autograph’s cashmere round neck jumper will be coming home with us.
The Marks and Spencer Harriet Armchair is the perfect combination of cosy and chic, and a 40% discount makes it irresistible.
What bargains are you hoping to find on Black Friday?